The importance of a brand

Ultimately, we do not make our brand. Our brand is impacted by our reputation. It’s how our customers and citizens feel about us as an organization. The strength and reliability of our services, communications and interactions with citizens and customers all contribute to our brand.

We can influence the way our brand is perceived through design,  naming, marketing strategy, advertising, public relations, market research, customer feedback and more.

One way we can maintain our high level of credibility and integrity is to visually identify our organization in a consistent manner. Consistent use of our visual guidelines ensures that The City is accurately portrayed as trusted and dependable, a valued provider of public service