Visual identity applications

The volume and variety of applications within The City of Calgary Visual Identity makes consistency both challenging and important.

Implementing the Visual Identity has great impact on how employees, vehicles, signage and other infrastructure are presented. The manner in which all of these people, places and things appear is key to building a positive overall impression of our brand. Doing so successfully requires adherence to some basic principles.

The following guide will inform you with specific rules, guidelines and examples.