2.4.4 - Link purpose (in context)

The intent of this success criterion is to help users understand the purpose of each link so they can decide whether they want to follow the link. Whenever possible, provide link text that identifies the purpose of the link without needing additional context.

Ways to meet the criterion

Ensure that the purpose of each link (or form image button or image map hotspot) can be determined from the link text alone, or from the link text and its context. Identify true purpose from link text to help users decide whether they want to follow it by ensuring that:

  • link text is descriptive
  • links placed are only relevant to tasks
  • if using an image, text alternative describes purpose of the link
  • text and adjacent image are combined in the same <a> tag

Supported general and HTML techniques to meet the criterion: